NYGC: Identity

Project: Identity
Client: The New York Genome Center
Catch New York, 2014

The New York Genome Center (NYGC) is a consortium of renowned academic, medical and industry leaders across the globe, NYGC focuses on translating genomic research into clinical solutions for serious disease. NYGC wanted to establish a unified outreach and communications on the importance of genomics research and specifically the research NYGC was conducting. We established brand standards based off the existing logo to apply universally across all collateral to better effectively communicate to their three constituencies (scientific community, founding institutional members, and general public).The subsequent branding was applied to a re-designed website, social media, event collateral, presentations, service catalogs, infographics, and internal Microsoft Word templates.

Designed under the direction of Doug Spitzer and Doug Wiganowske.

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