The Five Points Lecture Series
Project: Poster, Social, Email
Client: The New York Genome Center
Catch New York, 2014
The Five Points Lecture Series is hosted by The New York Genome Center and brings scientists from various institutions to discuss topics related to genomics. The collateral for the lecture series followed after an overhaul of NYGC’s brand identity and was the first application of the new identity guidelines. Colors and fonts adhered to the new identity guidelines which allow for NYGC’s materials to feel consistent, but was open enough to allow for specificity among specific applications. Various historical, scientific, and medical imagery were employed and pieced it together in a way that reflected the “early Manhattan crossroads” the series was named after.
Designed under the direction of Doug Spitzer and Doug Wiganowske.